Lower the bar.
America’s history is full of great leaders – some so great that their images were carved into mountainsides.
With a legacy like that, what is a person with modest abilities but oversized ambitions to do?
When you can’t live up to the lofty standards set by past presidents, there is only one solution: convince voters that all they really want is a leader they can carpool with to hockey practice.
For added effect, denigrate those who would clear this lowered bar by too great a margin.
With any luck, voters will decide that statesmanship, wisdom, and real experience are less important than the ability to heat up a box of pizza rolls.